The Psychology Behind Personalisation

by | Feb 1, 2022 | Branded Merchandise

 

When someone gives you a water bottle with your favorite team logo on it or a notebook with your name or initials printed on them, you instantly feel that gift is more special than the rest because it can only be yours and it was tailored to your liking. It creates a connection between you and the one who has given it to you because it makes you feel that they know you better than those who have given you a generic present.

Dig Deeper Into Personalisation 

Personalisation is often defined as “a process that creates a relevant, individualised interaction between two parties designed to enhance the experience of the recipient.” One of the best reasons why people love personalised things and gifts is that it allows them to connect to it. When someone connects to something because it has been tailored to them, the gateway in the brain allows them to reflect positively on where they received the item. A lot of studies done worldwide has proven this.

The personal connection to it reminds them of further emotions attached to the setting, person or experience in which the gift was gained. One good reason why you should start giving personalised things? This will give your recipient years and years of good memories, all through one simple personalised present that you have given them.

 

Personalised and Sustainable Gift Ideas

It should not only be personalised but something relevant as well. Drinking water is a big part of our day. There is no better gift than encouraging the people around you to hydrate using a personalised water bottle. The easiest way to remember to drink more water is to carry a water bottle at all times. And rather than buy a new plastic water bottle every day, consider carrying a shatterproof water bottle. Disposable plastic bottles are bad for the environment and contain chemicals like BPA that leach into your water. Containers approved for water use, on the other hand, doesn’t have any chemicals, is reusable, and makes anything you’re drinking taste its best.

 

Newest Items

Looking for another gift idea that will surely be needed? Here is a variety of personalised and sustainable items that Identity promotions can offer. It is perfect for your working friends, family and colleagues as it has different purpose according to different needs. Now that’s what you call tailored to your liking!

If you are ready want to browse our catalogue for more products, let us know! We would love to get in touch with you!

 

Confirming a connection and then celebrating it in physical form through a personalised item is a healthy way to build relationships and give gifts. What could be a better compliment than letting other people feel that you know them and their interest enough? Personalisation is a sign of paying attention. Regardless of the gift, the best ones to give are those with the person’s name or initials on them. Adding this unique touch makes people feel remembered and cared about. While in business, personalization hits two birds with one stone. It helps you gain exposure as well as build relationships.

When you’re ready to give the gift that can’t be replaced by any other to your family, friends, employees, colleagues and clients, Identity is here to help you every step of the way with a wide variety of items that are fully customisable.

 

It should not only be personalized but something relevant too. Drinking water is a big part of our day. There is no better gift than encouraging the people around you to hydrate using a personalized water bottle.